Google is all about earning money with YouTube and has found a new way - by combining full TV episodes and advertising.
Recently posted on YouTube are 15 50 minute TV episodes from Star Wars, Beverly Hills 90210, and MacGyver. Included in the videos though are prominent ads that play at the beginning, middle, and end for 15 seconds each. These ads include ads from Motion in Research's Blackberry and Intel's Centrino chip technology.
The article about these new videos on CNET.com said, "It's an experiment in video display and advertising."
Some cool things YouTube has done to the display of the video is the new "theater view." The theater view has bright ads against a darker screen and wraps the video in red theater curtains. The "lights-out" mode keeps the traditional YouTube interface but adds the darker screen and bright ad.
If I were a big fan of Star Wars, 90210, or MacGyver I would think this new experiment with posting TV episodes to be the next best thing since sliced bread. However, since I do not watch these shows, I will more likely be spending my time watching Ugly Betty episodes on abc's website than perusing YouTube for full length TV episodes.
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